How to Find a Certain Type of Employer

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S. G. writes: We live 60 miles from a large city. My husband is applying for jobs nationwide, with not much luck. My question is: Should we move to an area that has more publication positions available? If so, can you tell me where to find information on publishing companies location?


The Career Doctor responds: You raise an important question for any job-seeker who either lives in a rural area or who desires to work for specific types of companies not located where he or she lives.

First, let’s address the issue of job-hunting and researching companies. Since your husband has a specific set of skills for a specific type of company, you need to conduct research on where these companies are located. Because of my background, whenever someone says publishing, I think of magazines, but there are many types of publishing companies. My first suggestion is to develop a list of companies and locations. Contact the industry trade association and see about getting a membership directory. For book publishers, contact the Association of American Publishers; for magazine publishers, contact the Magazine Publishers of America. For other types of publishers, you can easily find a trade association by using, for example, Google.com. You can find even more resources in our Guide to Researching Companies, Industries, Countries.

Second, there’s the issue of a long-distance job-search. Since you live some distance from potential employers, your husband is going to need to work harder and smarter to locate employers willing to discuss job possibilities. Once you’ve identified a set of companies, the next step is getting the name of the hiring manager at each company; do not settle for someone in human resources — you need the name of the hiring manager. If the companies are concentrated in a few locations, you might consider planning trips to these locations — where you can do further research and go on job interviews. While it is always easier to search for a job where you live, I would strongly caution against relocating without having any kind of job offers. You can read more tips in our article, New City, New Job: How to Conduct a Long-Distance Job Search

One final suggestion about methods for researching employers. Our article, Researching Employers through Informational Interviews, takes a unique approach to conducting employer research — and includes some great strategies and tips for gathering in-depth research about prospective employers.

Randall S. Hansen, Ph.D., the Career Doctor
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About The Career Doctor Blog

The Career Doctor Blog provides intelligent and level-headed solutions to job-seeker questions. Updated daily with a new career, college, or job-related question - coupled with a thoughtful response from nationally-recognized career expert Dr. Randall Hansen - The Career Doctor. Have a question that has you stumped? Feel free to email your question, but please know that because of the large volume of emails Dr. Hansen receives that a personal response is often not possible... and that it may take some time for your question to appear in the Career Doctor Blog.
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