Tony writes:
I will be attending a job fair to seek employment opportunities in human resources. I have a few questions regarding this job fair to ensure I am as successful as possible.
First, I sent an e-mail to the point of contact for the job fair and asked for an advanced list of the employers who will be in attendance. My purpose was to do some research on each employer so I could be more knowledgeable when I spoke to their representative. However, I was told at the request of their company sponsors, (as to avoid massive “pre job fair calls” to participating companies) they were are not at liberty to release that information to me. What should I do?
Second, regarding resumes and cover letters, should I include a cover letter when I provide copies? If so, how should I address them if I don’t have a specific name to address it to. Other research has told me to never address to “To Whom It May Concern.” Should I print them on official “resume” paper and place in a “resume” folder to hand out?
The Career Doctor responds:
I always appreciate job-seekers who do their research, and I applaud you for your diligence in trying to make a positive impression at this job fair.
To your first question. I find it extremely odd — and a bit worrisome — that the job-fair organizer would not provide you with the list of organizations attending. Seems kind of shady to me. You are absolutely correct in your belief that it’s important to conduct research on the prospective employers so that you can stand out from the crowd at the job fair. That’s just one of many strategies job-seekers can undertake to help guarantee success. I would either try calling back and talk with someone different or see if the job fair has a Website. While it’s true employers don’t want to get bogged down with phone calls, all want informed job-seekers, and ideally, most of these organizations have Websites where you could conduct your research.
To your second question. No need for cover letters at job fairs — and yes, never address a cover letter to whom it may concern. If you get the list of employers, the ideal scenario is to tailor copies of your resume to each employer, also taking along some copies of your generic resume in case there are last-minute additions to the hiring companies there. I think most employers are fine with getting resumes on plain printer paper, but if you want to stand out, a heavier weight paper often does make a nice first impression — and that’s especially important at a job fair. No need for a folder because all the resumes they collect will go in a pile (or two), but do be sure to have them in a portfolio or folder before you present them so that they stay as pristine as possible.
Find more advice and resources related to job and career fairs in this section of Quintessential Careers: Job Expo and Career Fair Resources
