How to Network When You Have No Network

Phil writes:

I am simply having no luck in job-hunting. I know you say networking is important, but I have no network to speak of — and no idea of what to do about it. Why is networking really so important — and how can I improve my network?

The Career Doctor responds:

Networking is an essential tool of job-hunting because of its potential. Networking is all about growing and nurturing a group of contacts, including friends, family, former bosses and colleagues, peers, etc. It’s these contacts who can then possibly be in a position to help you when you are searching for your next job.

A common misconception is that networking is about asking people you know for a job. But networking is more about asking people to assist you in your job search by providing information or connecting you with people in their network.

For example, let’s say you really wanted to get a job with Brown & Brown, Inc. You could simply apply for a job there, but you would be just one of many unknown job-seekers to do so. But what if you had a contact within the company who could recommend you to the hiring manager? All of a sudden, you go from an anonymous job-seeker to top prospect.

But what if you don’t know anyone who works at Brown & Brown? That’s where you ask the folks in your network to ask the people in their network if they know anyone at the company.

I could list hundreds of job-seekers who I personally know found their jobs through networking… it is simply that powerful.

And how do you build/improve your network? By meeting new people. Certainly, you should belong to at least one professional group, but perhaps there is another you could join. Community groups are another option — especially if you are seeking a new job in the same location. Volunteering is another great way to meet people — and also do something rewarding. And, of course, there are a growing number of Web-based networking resources.

Get many more details about networking — including some great resources — by going to this section of Quintessential Careers: The Art of Networking.